As the name suggests, Indo-Western outfits are the mash-up of the western and the South-Asian fashion trends. Meaning, you’d wear a pant, something that is the contribution of western world, but with a desi tinge probably. Or it can be the other way round, like maybe you wear a saree, but with a pair of jeans under it. So basically, it is the mixture of two contrasting styles brought together in one. It is a big hit among people of fashion and everyone seems to love the blend between the ethnic and the modern. Be it a wedding, or any other place and occasion that demands you to wear traditional, you can turn towards these fusion outfits and rock the event in your own way!
The fashion world has long been a women-circling arena of industries, but with changing times, men have come out of their “shells” and have started openly tending to their self-care and fashion needs. Designers are spending more time and creativity after men’s fashion as well. People are demanding more of the indo-western trends and the designers are working to meet their ends well.
Here are a few high-end Indian designers who offer men’s Indo-Western fashion
1. Manish Malhotra
No doubt Manish Malhotra is one of the leading couturiers in the Indian fashion industry. From Ambanis to every A-list Bollywood star, everyone inspires to wear a Manish Malhotra designed ensemble on their big events or galas. He pioneers in the bridal designs and Indo-western collections. He’s been working for more than 2 decades before reaching the epitome of his career that he stands on now. Having designed costumes for more than 1000 films so far, Manish Malhotra defines his indo-western outfits fit for Indian red carpets but with a western touch. With an undeniably rich and royal sense of craftsmanship, Indo-western outfits by Manish Malhotra can bring the perfect blend of that ethnicity to the modern man.
A few B-town celebs who always wear Manish Malhotra ensembles are Ranbir Kapoor, Siddharth Malhotra, Ranveer Singh, and Varun Dhawan. Malhotra’s collection is also showcased in the leading fashion shows such as Lakme Fashion Show, Amazon Fashion week, and more.
2. Sabyasachi Mukherjee
You think of Sabyasachi and the word “grandeur” strikes your mind. With tradition blended in perfectly with modern elegance, this Kolkata based designer has a stamp of his own when it comes to couture. His designs are a stunning revival of the historic art and traditional craftsmanship. He weaves together the desi ancient grace into the videshi modern subtlety. Not too loud, his designs range from pastel to rich hues with impeccable embroideries and textiles crafted together. His works speak of pure elegance and have an ethereal vibe. You can make a statement and shine in your own definition of strength with your Sabyasachi. His work has a much detailed craftsmanship. Right from Ranveer Singh to Nick Jonas, all the big names in the glamour world look up to Sabyasachi for their wedding wear attire.
3. Anita Dongre
Remember Joe Jonas in his Indian-traditional attire from Priyanka and Nick’s wedding? That was an Anita Dongre. With more than 20 years of creativity in action, Anita Dongre is one of the leading couturiers of the country and age. She specializes in blending the contemporary with the traditional and in bringing forth an aesthetically rich craftsmanship with her designs. Her collection are often an interplay of intricate motifs, muted hues, and well-thought silhouettes.
If you like the tradition, heritage and culture portrayed in a more contemporary or westernized form, Anita Dongre is the one you should head to! The textile and hues are rich with a clear reflection of the country’s roots to art and heritage. Apart from the luxury label after her own name, she has three others as well- AND, Global Desi and Grassroot.
4. Tarun Tahiliani
Blending the lines between traditional and contemporary, Tarun Tahiliani is a noted fashion designer and co-founder of Ensemble and Tahiliani Design Studio. His craftsmanship is an effortless fusion of the two distinct fashion worlds. He infuses Indian ethnic designs and textile heritage with the western couture. His work has a possession of passion, seduction and refined luxury, all in harmony with the subtlety and forms of the contemporary fashion. The designs are not purely traditional or completely western; the fusion between them brings in the best of both worlds, something which most of our generation lives by already.
5. Shantanu & Nikhil
The Shantanu and Nikhil couture is about making and following “innovation in revivalism”. Their work is about liberation from stereotypical creations. Their creativity in couture roots from over 15 years of travelling and inspiration from the rich architectural heritage of the country. The Mehra brothers blur the distinction between vintage traditional and contemporary genres. Their brand philosophy is “Progressive Unification” and their work aesthetics visibly justify this. Shantanu & Nikhil offer a unique sense of the Indo-western trend with their one-of-a-kind designs.
6. Abu Jani and Sandeep khosla
Speak of “elegance with a swirl”, Abu Jani and Sandeep Khosla will cater to your needs. Standing a little aloof from playing it safe and secure, their couture is an effortless blend of the traditional with the contemporary silhouettes. Go a little out of your way and make a subtle statement with the sheer textures or spread that bold energy with the chikankari embroidery and mirror work, which speak of much traditional; all merged beautifully with a tinge of the western couture. Abu Jani and Sandeep Khosla speak of elegance with luxury and a sense of exclusivity with each piece of their craftsmanship.
7. Varun Bahl
Varun Bahl not only successfully brushes together the Indian and the Western couture, but breaks the stereotypes of the impression of men’s fashion all together. With more floral prints and relaxed silhouettes, it challenges the clichéd idea of the “tough men”. Out of the norm and interesting, with its subtlety and laid-back vibes, the Varun Bahl creations’ aesthetic is a much needed change. Who doesn’t like fashion that doesn’t cost them their comfort? Varun Bahl sets his words with his relaxed fabrics and designs that redefine men’s fashion.
8. Rohit Bal
Talking about out of the norm and innovative, Rohit Bal’s is the couture you need if you want an attire that speaks “difference”. With specialization in coats, sherwanis and anarkalis, Rohit Bal merges the traditional with modern ensemble vividly. His work has more of embroidery than added embellishments like mirror works. They nevertheless challenge the idea of couture for men and break grounds with the edgy silhouettes and rich vivid hued textiles. Featuring a diverse range, Rohit Bal’s collection is ideal for the modern Indian man who is still attached to his roots.
9. JJ Valaya
The valour of JJ Valaya’s craftsmanship reflects from the timeless couture he weaves. His designs are fresh and distinct and revive the past-and-traditional into the modern-and-contemporary. With his House of Valaya being one of the most deemed fashion houses in India, JJ Valaya is a name that sets trends in the industry. Vivid hues and a sense of royalty is what come with his works and there’s ample embellishment and bold features in them. He has many labels including JJ Valaya Muse, JJ Valaya, Valaya Quantum, Valaya Base, Valaya Home and The Home of the Traveler.
10. Raghavendra Rathore
If you are someone who likes discipline and clean-cut aesthetics when it comes to couture, Raghavendra Rathore brings the designs catering your needs in the industry. With specializations being in Jodhpurs, Bandhgalas and jackets, he sets trends with his clean geometry in designing and perfect tailoring. You can subtle down those corners a bit with dhotis, which can give you the proper Indo-western ensemble as well.
11. Rohit Gandhi and Rahul Khanna
Rohit Gandhi and Rahul Khanna have set their foot into this partnership for more than 20 years now and have established their mark in the contemporary couture. However, they deliver an Indo-western blend too and pay a lot of attention to the lines, geometry and structures in their craftsmanship. Their work doesn’t include much use of vivid and bright fun colours and come with a tinge of sharpness and gravity. The ensembles can help you make a statement and stand out of the crowd with the strong vibe the attires bring in. Rohit Gandhi and Rahul Khanna outfits have an ample appreciation for and usage of sequins and are a signature to their craftsmanship.
These fashion designers are changing the game and giving fresher definitions to the men’s portion of the fashion industry and bringing forth the fusion of two completely contrasting style bases. With the western culture imbibing so fluently in our everyday lives, the fashion industry can’t be untouched of the fusion in the two trends. If you’re aspiring to shop high-end couture for your next big gala, bookmark this list and don’t forget to share your experience in the comments below.